Deeply nourishing, reparative shampoo fortified with Vegan Keratin, Biotin, Pro-Vitamin B5, Vitamin E and other hair and scalp beneficial vitamins for softer, healthier, shinier hair. Replenishes hydration, restores health and vibrancy back to dry, damaged hair. Safe for color/chemically treated hair and for daily use, this pH balanced formula is free of toxins common in haircare. Please visit this shampoo’s page on www.100percentpure.com for all the benefits of the different vitamins in this formula.